When in London last week I noticed these '10 foot fibre glass free standing guitars' all decorated by leading UK artists.
They have been created by 'Gibson Guitar town London, ' a unique charity inspired campaign bringing together the power of music with art to raise money for three chosen charities; The Princes Trust, Nordoff-Robbins Music Therapy and Teenage Cancer Trust.' Each guitar is signed by a different artist associated with the design. Artists included 'Paul Weller, Slash, Ronnie Wood, Rod Stewart, Noel Gallagher, Mark Knopfler, Roxy Music, New Order, Bruce Dickinson, Brian May, Gary Moore, Gorillaz, Dirty Pretty Things, The Lost Prophets, James Dean Bradfield, Ocean Colour Scene, Graham Coxon, The Kooks, The Magic Numbers, Ozzy Osbourne, Paul Rodgers, Suggs, KT Tunstall, Razorlight, Hard-Fi, Corinne Bailey Rae, Depeche Mode, James Morrision, Motorhead, Sir Cliff Richard and James Blunt.'
Although I have seen similar things done before, I feel this campaign has been great and does get noticed, it goes beyond any poster or leaflet. It also shows great enthusiasm for the cause.
Please find above a selection of the guitars. My favourite being the guitar featuring the baby, I feel the shape of the baby fits nicely within the shape of the guitar. There is also a very distinctive illustrative style. Created by Tommy Penton and titled Mum played by Joni Mitchell while Pregnant. The guitar is signed by Keane.
Here is a link - www.londonguitartown.com.
1 comment:
This is a really eyecatching campaign that will definately appeal to young people, and capture the attention of any passer by. As you said it is much more successful than other similar campaigns, although it obviously reaches a smaller audience.
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