Tank Books

Within Design Week, volume 22, number 29, there was an article on the newly formed Tank Books, by Fiona Sibley. Books have been formed in to well known cigarette packing, and humorously copy lined as 'Tank Books, Tales to take your breath away.' and 'reading saves lives.'

'The idea was hatched by Masoud Golsorkhi,' 'who has long tried to entice people who generally don't read with seduction of the written word.' There is a suggestion that smoking is like reading, they both 'drift you to different territories' 'He always thought that books could be a dangerous as cigarettes.'

There is also a suggestion, of the celebration and appreciation of the design of cigarette packaging after the smoking ban, the way 'they are engineered, with the silver lining and cellophane wrapper.'

This metaphor is a bit odd yet certainly different. They create something iconic rather than practical. However I do seem to appreciate cigarette packaging a lot more.