Andrew Rae

Andrew Rae is illustrator, his style I feel falls into the cartoonist category. I really like the complexity of these illustrations, yet they appear to be produced in an effortless manor. They have a nice contemporary feel. Andrew has also done some work for mtv, which can be seen on his website http://www.andrewrae.org.uk/. You can clearly see why his style suits this type of brand/genre.

Its nice to see illustration being produced on the larger scale, e.g in shop interior etc. I think further ideas could be developed within this area.

http://www.new-online.co.uk/ taken advantage of small print.

Sweet Images

I found these designs on the website www.new-online.co.uk. A great example of ‘good use of colour.’ I love this is not another white coloured Letter-head. Although practically colour is economical, it certainly makes the brand stand out above all the 'tasteful' brand identities so often seen. I believe this does have a tasteful quality, it also suggests if you are going to use bright colours, do it well.

Adrian Johnson

I noticed some illustrative work by Adrian Johnson in an issue of Design week. You might recognise his work in the more recent Robinsons adverts. Here is some further works found on the website http://www.adrianjohnson.org.uk. I really like the charming youthful style however can be also used for adult audiences. Therefore his style at which you may consider unique and specialist is actually quite versatile. He 'really enjoys the immediacy of screen printing'. Design week. It shows that illustration does not always need to be brought back to the Mac. Within the examples above I really like the limitations of colour, perhaps due to the screen-printing process as well as the cleanness of the designs.

Metro Advert

I have been noticing these adverts everywhere on my train line, some of which are quite amusing. They create a simple illustrative humoristic tint on a serious issue. Although they have grabbed my attention I don't feel they will make a great difference of the recycling issue. However the ad's show that the brand is aware of issue being created with there product. Is this to create a positive brand, or are they really trying to make a difference?