I have been noticing these adverts everywhere on my train line, some of which are quite amusing. They create a simple illustrative humoristic tint on a serious issue. Although they have grabbed my attention I don't feel they will make a great difference of the recycling issue. However the ad's show that the brand is aware of issue being created with there product. Is this to create a positive brand, or are they really trying to make a difference?
1 comment:
I'm always amused by these whenever I read the Metro. They have some really funny examples, but like you said, the tone of voice isn't entirely appropriate in regards to the issue at hand. Therefore, the effectiveness of the ad is hard to say.
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