‘Atypyk’ is a company dealing with creating witty novelty objects. They take a regular product, which is then developed using stereotypes, and close associations. I believe these ideas are old and obvious for example for many years in our British society we have developed the image of someone singing in the shower. This classicism is what makes the product work. I believe sometime we can be so concerned with staying away form the stereotype when it’s the stereotype that is required. Stereotypes untrue or true are part of our society and in many cases can be used for humoristic value. We all know these random idea's and therefore if used a product can be applicable to the wider audience.
Here are a few of my favourites.
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