Saatchi & Saatchi have formed adverts unlike the usual woman smelling her freshly cleaned whites in the kitchen. They have dwelled on the concept of using images from around the word such as ice fishing and monks washing their clothes in freezing conditions, to exaggerate the 30-degree concept. Changing your wash to 30 degree will help the environment; therefore it seems appropriate to have images of nature and far away cultures. A good advert with a clear message.
Please view this link http://www.saatchi.co.uk/local/theWorks.asp. - As I am currently unable to find a YouTube link.
In terms of Ariel's new branding... (Product and Concept). They are a producing a product that in the long term is more cost effective to the consumer and environmentally friendly.
Maybe an obvious issue to draw upon, however very valid, are we currently in design world taking enough notice of environmental factors that are now so vigorously drawn upon in our media? (Including TV programs concerning the environment, climate change, energy efficiency, ozone layer, cost effectiveness of energy consumption), Politically there are many major debates, on the importance of the Green Party, "Other parties are now falling over themselves to adopt the Green Party's Policies." ( http://www.bbc.co.uk/blogs/newsnight/2006/09/whats_the_point_of_the_green_party.html.)
I can agree that environmental factors are very important in today’s design, (including graphics design.) I hope to look further in to these issues and how they affect art, architecture, literature and design etc. What designs have been created to be 'Environmentally Friendly?'
Socially are we taking environmental factors a plus point when purchasing a product yet? Have we discovered this importance? Or does the initial extra cost still detain us? I am not too sure.
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