This ad uses the great concept of personification of wind, which turns a potentially boring advertisement to a fun and witty perception. The personification is not revealed to the end, which makes the ad intriguing. However there are clues, with the wind turbine behind him. I love the wind scenarios when you watch it the second time, although you already know the ending, the scenarios are still amusing. A good advert that expresses environmental friendly morals.
We perceive this man to be a pest? Instead he is a part of nature and all of a sudden you feel sorry for ever thinking he was a pest. Therfore perception change.
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